I'm Olivia Kouba, a B2B marketer based in Central Texas with 10 years of experience across demand generation, events, and marketing operations.

I'm passionate about building programs that actually move pipeline and finding the connection between marketing activity and revenue.

Areas of Expertise

  • Reporting & Analytics

  • Demand Generation

  • ABM & Intent Data

  • Event & Sponsorship Management

  • Vendor & Partner Relations

  • Webinar Production

  • Email Marketing

  • HubSpot Marketing Operations

  • Project Management

Experience

Rev — Manager, B2B Marketing | May 2024 – Present

  • Lead demand generation and ABM strategy across multiple enterprise sales teams, contributing to 34% of total sales pipeline

  • Own full-cycle field event strategy across tradeshows, from vendor outreach and list enrichment to email sequencing and post-event lead attribution

  • Build and manage email campaigns and sales sequences for event outreach across three enterprise service lines

  • Leverage 6Sense intent signals to identify in-market accounts and build targeted HubSpot workflows

  • Perform cross-functional sales reporting, owning weekly pipeline visibility, forecasting, and conversion reporting to senior leadership

Virtana — Digital Marketing Manager, Demand Generation | June 2022 – May 2024

  • Built scalable demand generation and ABM strategies contributing to 52% of sales pipeline

  • Implemented automated email nurture and website tracking, increasing website visits by 98% and improving conversion rates by 62%

  • Managed BDR agency relationships and sales team alignment, resulting in 200%+ increase in BDR-generated meetings

  • Owned webinar and virtual event management from concept to execution

ClosedLoop.AI — Digital Marketing Manager | August 2021 – June 2022

  • Developed persona and vertical-based email outreach programs from creation through performance reporting

  • Managed paid advertising campaigns and webinar production

  • Measured performance across all channels to support data-driven decision making

Caravan Health — Digital Marketing Analyst | March 2018 – August 2021

  • Managed multi-channel B2B lead generation campaigns from build to reporting

  • Coordinated in-person medical education event logistics for 35+ events per month across the United States

  • Owned front-end website creation and management, including HTML and CSS

San Marcos Greenbelt Alliance — VP, Board Member | July 2022 – Present

  • Chair the Outreach Committee, managing volunteer coordination and member communications

  • Serve on the fundraising committee, supporting grant writing and fundraising initiatives